Privacy Policy

Our privacy policy last updated on 21-09-2023.

We are RU Sport Private Limited & we operate the website with the brand name The SportsRush.

This privacy policy (or “Policy”) explains how RU Sport Private Limited (or “The SportsRush” or “we” or “us”) collects, uses, and discloses information about you when you use our website and other online products or services like newsletters, email or any online communication with us otherwise. This privacy police is in accordance with the applicable laws in the jurisdications of the country of our operations. Please note the policy includes sections with additional information for specific users, including disclosures as per the California Consumer Privacy Act of 2018 (CCPA).


By visiting our website, you consent to our Privacy Policy and agree to our Terms of Use. The contents of this Policy can be updated or altered at any time, at our discretion. You may reach us at to know more about our Privacy Policy.

Information we collect

The SportsRush only collects necessary personally identifiable information and will make the reason for collecting any such information clear to its users at the time of doing so. We do not collect any personally identifiable information about you except when you specifically and knowingly provide it. We may collect the information you directly provide to us while availing any of our online services, including newsletters, online events, subscriptions or survey.

If you contact us directly, we recieve additional information about you, including but not limited to, your first and last name, age, location, interests, any message, or attachments you may choose to provide.

Automatically Collected Information

When you visit us, we may automatically collect certain technical information, including:

Log and usage information

Information collected by cookies & similar tracking technologies: The SportsRush uses cookies & other technology to collect information such as web beacons. A cookie is a piece of data that is stored within a web browser that the website can retrieve at a later point in time. Cookies help us count visits, understand which parts/ features of our website are of interest to you, thereby improving your experience on the website. It also allows us to track your usage of our website over time. Web beacons are small graphic data, also referred to as “pixel tags” or “clear GIFs” or “Single Pixel GIFs” that recognise activity like how often a user has visited our website and for other website stats. Cookies can be “persistent” or “session” cookies. Persistent cookies remain on your device once you close your web browser, while session cookies are temporary and are deleted once you close your browser.

We also use third party advertisements on The SportsRush to support our website. Some of these may use similar tracking technologies when they advertise with us. To know more, you can visit the SportsRush and proceed to the third party advertiser’s privacy policy page. We strive to collaborate and work with only reputed partners with a transparent and sound privacy policy.

Usage of Information

We may use or disclose personal information We collect for “business purposes” or “commercial purposes” (as defined under the CCPA), which may include the following examples:

  • To operate our service and provide you with our service
  • To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our service
  • To fulfill or meet the reason you provided the information. For example, if you share your contact information to ask a question about our website, we will use that personal information to respond to your inquiry
  • To respond to law enforcement requests and as required by applicable law, court order, or government regulators
  • As described to You when collecting Your personal information or as otherwise set forth in the CCPA/ CPRA
  • For internal administrative and auditing purposes
  • To detect security incidents and protect against malicious, deceptive, fraudulent or illegal activity, including, when necessary, to prosecute those responsible for such activities


You can choose to disable or selectively turn off the cookies or third-party cookies with your browser settings. You can know more about cookie management with a specific web browser on that browser’s website. Depending on where you live, you may be able to alter your cookie preferences through the “Manage Cookies” option. If you disable your cookies, it may affect certain functionalities of the website.

Jurisdiction-Specific Privacy Information

Privacy Notice for California Residents

Updated: 22-09-2023

The Privacy Notice for California Residents supplements the information contained in our privacy policy and applies solely to visitors, readers, users and others who reside in the State of California. We comply with the California Consumer Privacy Act of 2018 (CCPA), which was expanded by the California Privacy Rights Act (CPRA) of 2023, and any terms defined in the CCPA/ CPRA.

Under CCPA/ CPRA, you have the following rights among others as a resident of California:

  • The right to know about the Personal Information business collects about you and how it is being used and shared
  • The right to delete Personal Information collected from you (with some exceptions) – You can write to us at to delete any of your Personal Information. Once we recieve a request, we will delete your personal data from our records, unless an exception applies. Exception may apply if retaining the information is necessary to us or our third party service providers to:
    • Complete the transaction for which we collected the Personal Information, provide a good or service that you may have requested, take actions reasonably anticipated within the context of our business relationship with you, or otherwise perform a contract with you
    • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities
    • Debug products to identify and repair errors that impair existing intended functionality
    • Exercise free speech, ensure the right of another consumer to exercise their free speech, or exercise another right provided by law
    • Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us
    • Comply with a legal obligation
    • Make other internal and lawful uses of that information that are compatible with the context in which you provided it
  • The right to opt out of the sale or sharing of your Personal Information – to submit an opt out request, please reach out to us at
  • The right to non-discrimition for exercising your CCPA/ CPRA rights
  • The right to correct inacurate Personal Information that a business has about you
  • The right to limit the use and disclosure of sensitive Personal Information collected about you
  • The right to request – you have the right to request that we disclose information to you about our collection of Personal Information

Exercising Your CCPA/ CPRA Rights

In order to exercise your CCPA/ CPRA Rights as a California resident, you may contact us by writing an email at

Only you or a person registered with the California Secretary of State that you authorise to act on your behalf, may make a verifiable request related to your personal information.

Your request must:

  • Provide us sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorised representative
  • Describe your request with sufficient detail that help us to evaluate and respond to it

We cannot respond to your request or provide you with the required information if we cannot:

  • Verify your identity or authority to make the request
  • And confirm that the personal information relates to you
  • We will disclose and deliver the information within 45 days of recieving your verifiable request. The time period to provide the required information may be extended by an additional 45 days only once when reasonably necessary and with prior notice.

Any disclosures we provide will only cover the twelve (12) month period preceding the verifiable request reciept.

Personal Information

As per CCPA/ CPRA, “Personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Personal information includes, but is not limited to, the following if it identifies, relates to, describes, is reasonably capable of being associated with, or could be reasonably linked, directly or indirectly, with a particular consumer or household: (A) Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers. (B) Any personal information described in subdivision (e) of Section 1798.80. (C) Characteristics of protected classifications under California or federal law. (D) Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. (E) Biometric information. (F) Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an internet website application, or advertisement. (G) Geolocation data. (H) Audio, electronic, visual, thermal, olfactory, or similar information. (I) Professional or employment-related information. (J) Education information, defined as information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. Sec. 1232g; 34 C.F.R. Part 99). (K) Inferences drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. (L) Sensitive personal information.

“Personal information” does not include publicly available information or lawfully obtained, truthful information that is a matter of public concern. For purposes of this paragraph, “publicly available” means: information that is lawfully made available from federal, state, or local government records, or information that a business has a reasonable basis to believe is lawfully made available to the general public by the consumer or from widely distributed media; or information made available by a person to whom the consumer has disclosed the information if the consumer has not restricted the information to a specific audience. “Publicly available” does not mean biometric information collected by a business about a consumer without the consumer’s knowledge. “Personal information” does not include consumer information that is deidentified or aggregate consumer information.

Further, compliant to the Universal Data Protection Standards, we do not sell the information we collect (as defined in our Policy, Cookie Policy and GDPR Policy). In future, if we decide to process or transmit the information in form of a sale service, we shall comply with the legal obligations and make necessary changes to this statement, and take your permission to conduct such activities.

We shall update with Privacy Policy page once every twelve (12) months, compliant to the CCPA/ CPRA.

Compliant to the California Privacy law, we have disclosed “Usage of Information” in the above section.

Delete, review or update data

Depending on the applicable laws of your jurisdiction, you may have the right to request access to the personal information we collect from you, change that information, or delete that in certain circumstances. You may request for the same by writing to us at

General Data Protection Regulation

We would like to highlight that The SportsRush strives to comply with the GDPR. You are entitled to certain data protection rights, such as:

  • The right to access your personal data with us
  • The right to rectification – you may raise a request to us by contacting if you believe any information is incorrect.
  • The right to erasure – you have the right to erase your personal information with us (with certain exceptions)
  • The right to restrict or object the processing of your personal data under certain conditions
  • The right to data portability

If you make a request to exercise your right, we have one (1) month to respond to you. You may request to us by writing to

The Privacy Policy shall be considered as the “Privacy Notice” as well. The Privacy Policy/ Notice is as per Articles 12, 13, and 14 of the GDPR Statutory document. Further information and our GDPR compliance can be accessed here.

Unique Individual Privacy Protection

We are a multi-jurisdiction-friendly website. We strictly adhere to the law as appropriate and relevant. For this purpose, we are referring to our GDPR statement here for your access.

Children’s Privacy Protection

The SportsRush considers protection for children while using the internet paramount. We encourage parents and guardians to observe, monitor and guide their online activity. We adhere to the US Children’s Online Privacy Protection Act (”COPPA”) and this policy outlines our practices in the United States regarding children’s personal information. For more information about COPPA, please refer to:

We do not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think your child may have provided with us any personal information, do not hesitate to contact us and we will try to resolve it on priority.


If you have a query, comment, suggestion or data request, please reach us at: